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The cannabis beverage industry is poised to gain incremental market share over the coming years. According BDSA, Boulder, CO, cannabis beverage sales in the regulated dispensary channel will reach $1 billion by 2022, seeing over 15 percent year-over-year growth.
The current alcohol-alternative cannabis beverage market holds particularly great potential for two distinct demographic markets: those seeking an alcohol-free alternative infused with tetrahydrocannabinol (THC) and sometimes accompanying cannabidiol (CBD), and people seeking an intoxicant-free health-forward CBD-infused beverage.