Puration, Inc. is initiating efforts to rebrand its recently acquired Hemp4mula CBD confections business.

Puration launched a campaign earlier this year to acquire CBD infused beverage, edible and topical operations. The acquisition campaign is backed by a $5 million investment to fund the acquisitions. The $5 million investment is structured as a debt facility whereby funds can be drawn as needed to fund acquisitions. The drawn funds are secured by the acquired asset and the debt can be repaid in stock at $0.10 per share.

Puration acquired the Hemp4mula CBD confections business from Kali-Extracts. The Hemp4mula CBD Confections line sells CBD-infused gummies and gum. Puration plans to expand the product line and update the brand image. 

The Hemp4mula gummies and gum are currently available for sale on USMJ.com, an ecommerce website from North American Cannabis Holdings, Inc.

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