Humming Hemp, a new company that is challenging perceptions of the value and benefits of hemp, has launched a new hemp-based protein bar called hummingbar. The new hummingbar product line features five bars that are equally flavor-forward, plant-powered, clean-label, and protein-rich.

Humming Hemp was formed in 2017 and started releasing its hemp-based food products the same year, as cultivation of the plant in small pilot programs had become legal under the 2014 Farm Bill. The following year saw sales increase even more with the passage of the 2018 Farm Bill, legalizing hemp nationwide.

The Humming Hemp product line includes Raw Hemp Hearts (flavored and plain), Cold Pressed Extra Virgin Hemp Seed Oil, and Raw Hemp Protein Powder. hummingbars now join the Humming Hemp line as its newest and most innovative product.

Available in five unique flavors, hummingbars deliver powerful nutrition with flavor. They are made from soft and chewy, nutrient-dense American-grown hemp hearts and sweetened with raw USA honey – a natural energy source, antioxidant and phytonutrient powerhouse. The combination creates a real-food and creamy-yet-firm consistency delivers an array of balanced and whole nutrients that hemp and raw, unprocessed honey offer.

Each bar is packed with 11-12g of raw, easily digested, complete plant-based protein that contains all 20 amino acids — including the nine essential amino acids the human body requires from food. They also contain the ideal balance of vital Omega-6 and Omega-3 fatty acids, and are rich in gamma linolenic acid (GLA), a rare Omega-6 that is highly anti-inflammatory and great for skin, hair, and balancing hormones. The hearts additionally provide a rich and diverse micronutrient profile, including B vitamins, copper, zinc, iron, magnesium and manganese.

Available varieties include Almond & Chocolate, Honey & Cinnamon, Lavender Pistachio & Blueberry, Pumpkinseed & Spice, and Seed & Date. A box of 12 retails for $24.99.

As the superfood status of hemp grows in popularity due to the strong nutrient profile, so does the understanding of the plant’s great promise as an eco-friendly, regenerative crop that can solve many problems currently caused by other agricultural practices. It’s a plant that requires minimal water, can aerate and return nutrients to the soil, and is naturally resistant to disease and insects, therefore needing little to no pesticides.

The new hummingbars will be available in 1,700 Kroger stores nationwide, and are also available on the Humming Hemp website along with the company’s other products, many of which are also available throughout the country via various retailers.

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