Chris Bourdon has been appointed as NewBridge Global Ventures, Inc.’s chief executive officer and chairman of the company’s board of directors, effective immediately.

As CEO, Bourdon will provide an anchor for NewBridge’s leadership team to execute on its vision to become a world leading supplier of CBD products.

“NewBridge has developed a revolutionary, continuous processing system through a series of technology license partnerships, that we believe will transform the extraction and post-processing of CBD oil in the hemp industry,” said Bob Bench, chief financial officer of NewBridge Global Ventures. “We are thrilled to welcome Chris to NewBridge and to now have a leader with the skills, vision and experience to capitalize on our momentum, exploit our technology, and lead the company to the forefront of the industry as a top global supplier of CBD products.”

Bourdon has a track record of successfully developing and commercializing technologies and leading companies at the highest executive level. Most recently as CEO of Upthere, a personal storage company, Bourdon led a team of engineers in building a new way for consumers to keep and access their digital things before negotiating the sale of the company to Western Digital, the world’s largest computer storage provider. 

“I’m very excited to join NewBridge and bring the unique health and wellness benefits of plants to people in a natural way,” Bourdon said. “NewBridge’s patented continuous process can extract CBD oil from fresh hemp biomass at industrial scale using only water and low pressure energy waves. This breakthrough process eliminates the costly and time intensive bottleneck of drying and curing biomass, will rid the CBD supply chain of the chemicals, like ethanol, that are used by nearly every CBD oil producer today, and can provide the supply necessary to meet the rapidly growing world demand for CBD oil.”

Previously, during his 15-year tenure at Apple, Bourdon managed a team of product marketing managers, shipping nine releases of macOS and growing the user base to 64 million. Bourdon is also active in the startup community advising a number of early-stage companies and serving as a selection committee member and mentor at the Alchemist Accelerator.

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