Paul Wilmot Communications is expanding into cannabis with the rollout of a dedicated division specializing in launching brands in the CBD and THC space. 

The legalization of cannabis in major U.S. markets and throughout the world provide the opportunity to introduce the new uses of CBD within the broader cannabis category. PWC has already been retained by three CBD and cannabis-derived clients, which will be named this fall upon launch.

“The growth in the market for cannabis products has been nothing short of meteoric with no sign of slowing,” said Paul Wilmot Communications CEO Hampton Carney. “And, there’s a tremendous opportunity to educate the general public on their benefits while creating broader, mainstream acceptance and understanding of the category. We are taking an elevated approach given our over two decades of experience in luxury and consumer goods as well as thought leadership, which we believe sets us apart.”

PWC will be launching several new CBD and THC retail concepts and product categories ranging from skincare, wellness and anti-anxiety aids to tinctures, body balms and supplements. The new team will also handle several non-plant accessories and fashion lines. The agency has been retained for media relations, influencer campaigns, community management, thought leadership and corporate communications.