Hemp-infused seltzer brand WYNK has launched in several traditional adult beverage retailers, with more to follow.
Wherehouse Beverage Co., parent company of WYNK, reported the beverages are available at Ancona’s Wines and Liquors in Connecticut; Garfield’s Beverage Warehouse and Binny’s Beverage Depot in Illinois; Luke’s Liquors in Massachusetts; and select ShopRites, Bourbon Street Wine & Spirits and Joe Canal’s Discount Liquor Outlet in New Jersey.
WYNK will be available in Ohio in the coming months. The brand also can be purchased online in more than 30 states.
“The WYNK team is focused on creating a new, safe and exciting adult-beverage category that aligns with shifting consumer trends,” said Phil McFarland, general manager, THC Beverages at WHBCo. “By working with age-gated retailers and utilizing precision dosing technology, we are ushering in a cultural turning point where regulations are thoughtfully crafted to provide a sensible framework for this category.”
WYNK presents an alternative to traditional alcoholic beverages, creating a balanced, light and social buzz. With flavors like Black Cherry Fizz, Lime Twist and Juicy Mango, WYNK Seltzer contains zero sugar and is made with a 1:1 ratio of hemp-derived THC to CBD. There are two dosage options: 2.5 mg and 5 mg per can.
“This launch is personally exciting for me — I’ve seen a trend among consumers who are tired of the way alcohol makes them feel,” said Angus Rittenburg, WHBCo co-founder. “WYNK allows for more opportunities to get together socially and enjoy a clean buzz, without the sacrifice of giving up a drink, or experiencing a hangover.”