Columbia Care Inc. has changed its legal name to The Cannabist Company Holdings Inc. and has rebranded to The Cannabist Company.
The company says the rebranding reflects its continued dedication to building a cannabis company for the future, which fosters innovation, creativity and passion across its teams, adult-use and medical customers, partners and the industry.
In addition to the rebrand, the company's common shares and warrants will trade under the symbols “CBST” and "CBST.WT,” respectively, on Cboe Canada. effective Sept. 21.
“The rebrand to The Cannabist Company marks an incredibly pivotal moment for us as an organization and speaks to where we are heading,” said Jesse Channon, chief commercial officer, The Cannabis Company. “When we launched Cannabist, we wanted to create a brand that could evolve with the rapidly growing industry and serve as the hub for all customers, regardless of what brought them in our doors. As we’ve opened Cannabists across the country, it became clear to us that the ethos behind that retail brand represented our company as a whole — a passion for cannabis that we all share and fuels our work every day. The introduction of our Cannabist retail experience has paved the way for a new level of innovation and customer engagement, and we felt it was the right time for us to step into a new future together as Cannabists. We are excited to continue sharing our love for the plant and defining what that means for our customers, partners and communities.”
Columbia Care launched the Cannabist national retail brand in 2021, representing 36 locations across the country. Cannabist aims to educate, inspire and serve the cannabis market, delivering high quality products, technology-led solutions and a welcoming customer experience. The company will continue the process of converting its retail portfolio to the Cannabist brand across the country in 2024.
“This marks an important milestone in the company's evolution, signaling a fresh chapter and solidifying our commitment to providing an ecosystem of collaborative technologies, products and services,” said CEO Nicholas Vita. “We want to connect consumers to the best cannabis, customers to the best experiences, partners to the best opportunities and communities to the best in each other. Since our founding, we have been focused on providing high quality products, as well as extraordinary service, to our customers and patients, and this commitment to our community will always be at our core. The Cannabist Company represents an opportunity to reintroduce ourselves in a way that combines our trusted heritage, passion for what we do and the vision for where we are heading as a company and as an industry.”
The rebrand follows a mutual decision to terminate a proposed acquisition of Columbia Care by Cresco Labs earlier this year. Cresco Labs originally announced plans to acquire Columbia Care in March 2022.