Organigram Holdings Inc. has launched its first range of whole flower-derived THCV products through its SHRED and newly relaunched Trailblazer brands.
Through its strategic investment in Phylos Bioscience, a U.S.-based leader in cannabis genetics, Organigram cultivates and extracts THCV at its facility in Moncton, New Brunswick.
THCV is reported to act as an antagonist for some of the qualities associated with THC. For example, THCV is reported to mitigate the appetite stimulation associated with THC and is gaining popularity for its “super sativa” effects of wellness, energy and focus.
Organigram has exclusive Canadian rights to all THCV cultivars from Phylos, including Get S**t Done (1:3 THC:THCV) and Joyride (1:1 THC:THCV), two popular cultivars with THCV concentrations that are significantly higher than anything else currently available in the market. Phylos has developed, and continues to develop, proprietary high-THCV genetics in various THC:THCV ratios where each ratio creates a differentiated user experience and can be delivered in a wide range of product formats.
“At Organigram, our commitment to scientific excellence, rigorous research and consumer-driven innovation sets us apart in the industry,” says Borna Zlamalik, senior vice president of innovation and R&D at Organigram. “We are currently the only licensed Canadian cannabis company to be cultivating and extracting from THCV flower, meaning that our products are made from the entire cannabis flower, including cannabinoids, terpenes, flavonoids and other compounds. They are extracted directly from the cannabis plant using methods like CO2 and solventless cold water extraction. Our products are naturally (and not synthetically) derived, not created through chemical processes in a laboratory setting. This is a testament to our extraordinary R&D, exceptional talent, and the incredible capabilities we have in-house.”
Organigram’s first THCV range of products include:
SHRED’ems Guava Lime Go-Time: Bursting with guava and lime flavors, these gummies provide an initial 1:1 THC:THCV (10 mg THC + 10 mg THCV) ratio per pack. They serve as an entry point for those looking to experience this new minor cannabinoid.
Trailblazer Zen Garden Grapefruit: These THCV-forward, grapefruit-flavored, sugar-free gummies offer an initial 1:2 THC:THCV (10 mg THC + 20 mg THCV) ratio per pack.
“In this era of heightened awareness, we recognize that consumers expect more from cannabis producers, and our commitment as an industry-leading licensed producer is to exceed those expectations,” says Megan McCrae, senior vice president of marketing and communications at Organigram. By harnessing the power of THCV through our strategic investment, we are reshaping the cannabis experience for consumers.”