Flora Growth Corp. has entered an exclusive worldwide partnership with WWE legend Hulk Hogan.

Flora Growth will launch Hulk Hogan's consumer products portfolio through Just Brands. Under the agreement, Flora will produce and sell Hulk Hogan products globally, including Hulk Hogan's hemp-derived edibles, pre-rolls, topicals and flower.

"Flora is thrilled to be selected as the exclusive producer for Hulk Hogan products," said Flora CEO Clifford Starke. "Our award-winning products and Hulk Hogan's status as an icon and American hero will make us the ultimate championship tag team."

The agreement has an initial term of three years with consecutive one-year renewal periods. The anticipated initial 24-month top-line sales pilot target is $20 million. Flora is expected to pay a royalty and a license fee for the sales of Hulk Hogan-branded products.

"Our exclusive partnership with Flora allows us to deliver Hulk Hogan's vision of a premier brand to the consumer,” Hogan said. "I am excited to stand behind my brand with Flora. I used to tell my Hulkamaniacs to say their prayers, take their vitamins, and they will never go wrong. Well, let me tell you something, brother. Flora is the ideal partner to make my CBD-infused vitamins.”

Chad Bronstein, chairman and president of Carma HoldCo, the holding company of brands such as Mike Tyson's "Tyson 2.0," Ric Flair's "Ric Flair Drip," "Immortal by Hulk Hogan," and others, agreed.

"We are excited to join forces with Flora to bring Hulk Hogan's iconic brand to new global audiences,” Bronstein said. “When you take Flora's vast distribution network, our ability to create one-of-a-kind consumer experiences, with Hulk Hogan's status and legacy, all roads lead to legendary."