Tilray Brands, Inc. has renewed its national brokerage agreement with Great North Distributors, Inc.
Under the agreement, Great North will continue to be the exclusive representative for Tilray’s full portfolio of recreational cannabis products across the Canadian marketplace, with the exception of Quebec. Tilray’s cannabis portfolio includes Good Supply, RIFF, Solei, Canaca, The Batch, Chowie Wowie, and newly acquired Redecan, Original Stash and Bake Sale.
Per the four-year agreement, Great North will support the Tilray division across all provinces and territories, upgrading key account resources, brand education for budtenders, and enhanced data capabilities to assist retailers.
“As the Canadian cannabis retail landscape continues to evolve, continuity in our distributor allows us to capture significant synergies and further optimize our national sales strategy,” said Blair MacNeil, president, Tilray Canada. “Our renewed agreement will further drive exceptional route-to-market efficiencies for our market-leading and growing cannabis portfolio which now includes HEXO brands. Great North’s national Canadian network is best positioned to help us accelerate growth and capture even more market share across Canada. As we continue to build our brands, our longstanding relationship with Great North provides us with the flexibility to adjust to market conditions in real time.”
Great North has extensive experience working with provincially owned and operated retailers and private retailers in Canada’s cannabis industry. Great North applies data analytics capabilities to the sector, providing suppliers with a data-driven approach to cannabis sales.
“Securing the trust of Tilray cements our cannabis sales leadership position in Canada,” said Doug Wieland, president, Great North Distributors. “Great North has executed in the Canadian cannabis market since Day One and will continue to bring sales execution excellence to Tilray, and now Hexo, portfolio of brands. Additionally, we are investing resources to bring market-leading brand education and activation to our retail partners to support them in achieving their revenue and profit goals."