Sales and marketing firm Petalfast has partnered with Lime, a California cannabis company.

"Lime represents a brand with an ability to distinguish itself in the highly competitive California cannabis industry, and we are excited to help expand their market presence through new distribution channels,” said Jason Vegotsky, CEO of Petalfast. “As one of the first to pioneer the integration of alcohol distribution strategies in the sector, our brand portfolio is strategically positioned, allowing consumers to discover and establish connections with the best products the state has to offer.”

Developed by generational California cultivators and experienced extractors, Lime offers products that cater to the cannacurious and the cannabis connoisseur. Founded in 2019, Lime’s product lineup has expanded to include strain-specific live resin gummies and syrups, as well as triple infused pre-rolls, blunts, premium vapes and concentrates available in over 100 different strains. 

“Innovation is always at the forefront when it comes to Lime’s evolution as a brand,” said Sergey Vasilyev, CEO and co-founder of Lime. “Our ability to rank in the top 3% of California brands across multiple product categories is proof of that.”

“Lime has chosen a great partner in the Petalfast organization,” added Giovanti Humphries, CFO and co-founder of Lime. “We believe that Petalfast’s unparalleled team and expertise paired with Lime’s diverse offerings, will allow us to reach our highest potential as the most recognizable brand in due time.”

The announcements come amidst significant growth for Petalfast in California, as the company recently announced the launch of a second selling division to service heightened demand in the state’s market. This year, Petalfast announced new partnerships in California with American Weed Co., Ciencia Labs, Hello Again, Old Pal, Sip Elixirs, Solis, VetCBD and Yummi Karma.