Curaleaf expands Select X Bites line

Company rebrands Select.

Curaleaf Holdings, Inc. has rebranded the Select cannabis lifestyle brand.

Select's updated visual identity coincides with the realignment of its product portfolio and refined focus on the core categories of edibles, oils and hardware.

Curaleaf has also expanded its Select X Bites edibles portfolio with the launch of Live Rosin X Bites and High Dose X Bites. Utilizing solventless live rosin and full-spectrum cannabinoids, Live Rosin X Bites offer a true representation of flower in edible form, while High Dose X Bites provide experienced consumers with up to 50 mg THC per bar and 10 mg THC per piece.

In the coming months, Live Rosin X Bites will launch in Arizona and Florida, while High Dose X Bites will launch in Arizona and Michigan, followed by additional markets in the near future.

"It is with great pride and excitement that we introduce the revitalized Select brand," said Matt Darin, CEO of Curaleaf. "As the cannabis market continues to mature, Curaleaf remains committed to the development of high-quality, innovative cannabis brands and products that meet the needs of patients and customers at all stages of their cannabis journeys. I applaud our dedicated team members and strategic partners who have been working diligently to bring the Select rebrand to fruition."

Select is currently available in 15 states including Arizona, Connecticut, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania and Utah.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.