Decibel Cannabis Company Inc. has launched a line of edibles under the General Admission brand.

The edibles will be available to order for licensed retailers in British Columbia the week of July 3, in Alberta on July 7, in Saskatchewan the week of July 24, and in Ontario in August.

"We are excited to break into the edible category in Canada with General Admission," said Warren Matzelle, chief marketing and product officer. "We continue to demonstrate our commitment to innovation and meeting consumer needs by adding a thoughtful portfolio of edible products under General Admission. Our new line of edibles celebrates the bold flavors, potency and convenience consumers have shown to love in our industry leading vapes and infused pre-rolls."

The lineup includes:

  • Tiger Blood 2 Pack Soft Chews – 10 mg THC per pack
  • Blue Rocket 2 Pack Soft Chews – 10 mg THC per pack
  • Pomegranate Dragon Fruit 2 Pack Soft Chews – 10 mg THC, 5 mg CBN per pack
  • Pineapple Guava 2 Pack Soft Chews – 10 mg THC, 10 mg CBD per pack

In addition to the launch of edibles, Decibel has launched a new website for General Admission. The website allows consumers to explore the full range of products, learn about the latest releases and stay in-touch with the brand.

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