Minnesota hemp brand Verist will gift 4,200 hemp-derived delta-9-THC gummies to new customers throughout the state during the week of 4/20.

The Verist 4/20 promotion celebrates the first April 20 since hemp-derived THC edibles were legalized in Minnesota in July 2022. It comes as a statewide cannabis legalization bill is making its way through legislative committee approvals.

"We're seeing unprecedented opportunity for the hemp industry in our state, and Minnesotans are excited," said Verist co-founder Nicola Peterson. "Gifting free gummies on a large scale like this celebrates that growth while giving back to those who support small businesses like ours."

To get free THC gummies as part of the 4/20 promotion, new Verist customers could enter their email address at shopverist.com and receive a code for a free 10-pack of delta-9-THC gummies, valid through April 30, 2023. Participants can choose the flavor of the gummies and are only required to pay shipping.

In order to be eligible for the promotion, participants must be one of the first 420 new customers (those not already subscribed to the Verist mailing list) to enter their email address between Monday, April 17, and Thursday, April 20. They must also be 21 years of age or older and a resident of Minnesota.

"Verist exists because we believe in the power of hemp to help improve people's lives, and we can't wait to celebrate 4/20 by gifting customers with a product we're so proud of," Peterson said. "In the current THC market, inconsistent, low-quality and even illegal products are easy to come by, which is why we're eager to help people discover a consistently beneficial, high-quality THC experience they can trust."

Although the 4/20 promotion is primarily designed to help those unfamiliar with Verist to discover the brand's superior quality, current customers can also get in on the free gummy action. A separate code for a free 10-pack of delta-9-THC gummies will be sent to existing Verist email subscribers on April 17 and will be valid for the first 100 customers who redeem it before 11:59 pm on April 30, 2023.