Functional beverage brand BRĒZ has launched direct-to-consumer delivery across the U.S.
This beverage, featuring hemp-derived THC, CBD and adaptogenic Lion's Mane mushrooms, aims to provide consumers with an alcohol replacement.
BRĒZ is founded by Aaron Nosbisch, CEO of Lucyd, a cannabis social advertising agency, whose clients include Charlotte's Web, Papa & Barkley, Rose, Cheech & Chong and more.
"After years of drinking, I realized that alcohol isn't the social lubricant I thought it was," Nosbisch said. "The 'confidence' I was getting only resulted in anxiety and the 'fun' I was having led to avoidable hangovers and regrets the next day. As an extrovert who enjoys the social aspect of drinking, I knew there had to be a healthier yet efficacious alternative to disrupt the $1.5 trillion alcohol industry — and it wasn't going to be a joint. I'm excited to offer a beverage unlike anything consumers have experienced before and to help revolutionize both the cannabis industry and the alcohol industry."
BRĒZ is made with micronized full-spectrum hemp and organic Lion's Mane, an adaptogenic mushroom that is reported to provide a sense of clarity and energy. Each 7.5-oz. can features 25 mg of Lion's Mane craft-extracted from 1,600 mg of organic fruiting bodies, alongside 2.5 mg THC, 5 mg CBD and 5 mg of minor cannabinoids.
BRĒZ is founded in West Palm Beach, Florida, and produced in small batches in Sarasota. The brand is launching with its hero flavor, Lemon, featuring Italian lemons, elderflower and limonene to create an aromatic experience that begins flavor-forward and finishes with a fresh, zesty, herbaceous bite. BRĒZ plans to expand into additional flavors and effects later this year.
BRĒZ is now available for purchase at $24.50 per 6-pack on subscription or $35 per 6-pack à la carte.