The Chicago Cubs has named Chicago-based MYND DRINKS as its “Official CBD Partner,” marking the first time a CBD brand has partnered with a Major League Baseball club.
As part of the partnership, MYND DRINKS will have various in-ballpark signage elements, including on-field baseline signage at Wrigley Field. The partnership also includes several in-game features and international marketing rights in the United Kingdom for the 2023 regular season, a first for the club.
In 2022, MLB became the first major professional sports league to partner with a CBD company after it opened the category for the league and its clubs earlier that year. Charlotte’s Web became the "Official CBD of Major League Baseball” last October. In order to be considered, a CBD company must receive the NSF Certified for Sport designation.
After a thorough approval process, MYND DRINKS’ Elderberry Passionfruit, Orange Mango and Lemon Ginger flavors received the NSF Certified for Sport designation.
“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” said Alex Seyferth, vice president of corporate partnerships, Chicago Cubs. “We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. MYND DRINKS is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 game at Wrigley Field.”
To kick off the partnership and help Cubs fans unwind, the Cubs will be releasing a guided meditation on YouTube narrated by Cubs radio play-by-play announcer Pat Hughes as well as a “Sounds of Wrigley Field” Spotify playlist today.
“We are so thrilled and honored to announce our partnership with the legendary Chicago Cubs, and that they share our vision of health and wellness in major league sports,” said MYND Drinks CEO Simon Allen.