Columbia Care launches PRESS 2.0 tablets

Each variety aligns with morning, afternoon and night daypart.

Columbia Care Inc. has launched three new PRESS 2.0 hard-pressed tablets.

The tablets are available across Delaware, Massachusetts, New Jersey, Virginia and West Virginia, with launches in additional states planned, pending regulatory approvals.

“A growing number of patients and customers are looking for a discreet and reliable way to consume cannabis – which is exactly what our PRESS brand offers,” said BJ Carretta, senior vice president of brands, Columbia Care. “PRESS 2.0 goes a step further by offering patients and customers the opportunity to explore three consciously crafted formulations with a range of THC to CBD, or THC to CBG ratios, plus functional ingredients. Through these new formulations, PRESS 2.0 is able to offer a wider selection to patients and customers who are seeking to integrate cannabis into their everyday routines, from morning until night. PRESS 2.0 is a testament to Columbia Care’s ongoing innovation and drive to serve medical and adult use consumers across our diverse portfolio of states. We look forward to bringing PRESS 2.0 to additional markets.”

All three new products feature fast-acting cannabis and special formulations designed for morning, afternoon and night routines:

Shine: Includes CBG, green tea extract, turmeric and vitamin C to fine tune your morning
Rally: Made with CBG, turmeric and vitamin B12 for the afternoon slump
Doze: Features CBD and magnesium to wind down your day

This article was originally posted on www.cannabisproductsinsider.com.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Magazine since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.

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