Compared to some other cannabis-infused food and beverage categories in the U.S., the market for nonalcoholic (NA) beers infused with cannabis or hemp is still in its nascent stages of growth.
While there’s no shortage of cannabis-infused beverages on the dispensary and mainstream retail market, infused beers—an area that poses a higher level of complexity compared to some other product formats—comprise a small segment. However, this area of alcohol-alternative product development shows tremendous potential.