BDSA expects Memorial Day weekend to bring blockbuster cannabis sales as consumers — many of them fully vaccinated — kick off the summer season.

Looking at last year, the research firm noted Colorado pre-holiday sales were up compared to 2019, with around a 25 percent increase for both the Friday and Saturday before the holiday. With fewer to no pandemic-related restrictions, sales could perform even better.

Additionally, BDSA noted that half of consumers in fully-legal states say they consume cannabis most often for “daytime fun” purposes – aligning with the nature of Memorial Day weekend celebrations.

BDSA added it’s keeping an eye on cannabis beverages this summer. While beverages remain a small percentage of total cannabis retail dollar sales (1-2 percent), the emergence and expansion of new and hot brands, social gatherings, and warmer weather could boost beverage sales across mature and new legal cannabis markets.

Want more legal cannabis market news and information?
Join Cannabis Products on Facebook, Twitter, YouTube, and LinkedIn today!