Shryne Group, a vertically-integrated cannabis holding company with an asset and license portfolio covering the breadth of California, hired veteran marketing executive Elisabeth Baron as its chief marketing officer.

A seasoned executive with more than two decades of experience marketing some of the world's top brands, Baron led marketing at Diageo and LVMH bolstering powerhouse brands such as Crown Royal, Johnnie Walker and Grand Marnier. While at LVMH, Baron led the Hennessy business in the US and delivered the most successful marketing and advertising campaign in the history of the brand. 

Most recently, Baron led marketing for Stillhouse Spirits and luxury cannabis flower brand, Canndescent, where she developed the brand's first strategic marketing plan and led product development.