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Anyone who recently has visited Colorado, California or the District of Columbia knows that cannabis dispensaries are a dynamic part of the retail landscape. This also is occurring in states where regulations permit only medicinal, or CBD-infused products.
Of course regulatory issues represent the biggest challenge at the moment. In the US, where cannabis is being legalized on a state-by-state basis, brands must be rigorous with their on-pack communications. There are state and FDA laws, child-resistant provisions, as well as THC and CBD ingredient disclosures. Labeling laws are the biggest hurdles—particularly since they are different in every state and are periodically updated.