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Statistically significant cannabis consumption and real-world health care data will be combined to identify the impact of cannabis consumption on consumer health and purchasing.
Sales for all regulated cannabis products are expected to top $27.1 billion in 2021, up around 25 percent from 2020, according to Kelly Nielsen, vice president of insights and analytics, BDSA.
In the wake of progressively expanding legislation opening legal cannabis markets across the U.S., we've discovered that today's cannabis consumer comes from all walks of life, and product branding can take myriad viable forms.
The report delivers new and unique insights on cannabis consumer shopping behavior, including potential whitespace opportunities for brands, and is based on nationwide primary research conducted by the two firms.
A key element in supporting long-term growth for cannabis retailers and brands is to become customer-centric and clearly understand the needs and aspirations of the given emerging target groups.
Constellation Brands Inc., seller of the Corona beer brand, recently invested approximately $4 billion in Canopy Growth Corp., a Canadian company operating the cannabis space.