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Founded in Michigan’s cannabis market, Happi has taken its mission nationwide by offering versions with hemp-derived cannabinoids through its direct-to-consumer site, as well as in states with flourishing hemp beverage markets.
Driven by format familiarity, consumers’ desire to avoid alcohol, and new cannabis markets becoming operational, beverage is one of the fastest-growing segments, outpacing the growth of the overall edibles category.
Fair State Brewing Cooperative is leveraging its experience in the beverage space to launch Chill State Collective, a co-packing house and distribution center in Minnesota for THC beverage brands.