This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
The new branding is designed to reflect the company’s role in the Next Frontier Brands’ portfolio as an engine of new product development, innovation and cGMP manufacturing for beverage and hemp-based wellness companies.
What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.
Cannabis companies don’t have to reinvent the wheel when it comes to branding and package design, says Tom Newmaster, partner at FORCEpkg. He presented strategies cannabis brands can borrow from the CPG world during Cannabis Products Exchange, held virtually July 30-31.
A key element in supporting long-term growth for cannabis retailers and brands is to become customer-centric and clearly understand the needs and aspirations of the given emerging target groups.
On Demand In our 2023 State of the Cannabis Food and Beverage Industry webinar, join BDSA for a deep dive into U.S. edible cannabis to understand category performance, key trends and what it's expecting in 2023 and future years.