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Newmaster has 25-plus years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. Over the past three years, Tom has overseen the launch of FORCEpkg, a branding and packaging design firm. He has had articles published in Brand Packaging, Packaging Strategies, BXP, FoodDive and others.
What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.