CANNABIS PRODUCTS | AUGUST 2019
Appealing to Consumers at the Middle of the Cannabis Market Key to Successful Branding
FOCUS ON BRANDING: Capturing the center
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Jean-Pierre Lacroix is president of Shikatani Lacroix Design, Toronto. He is also an accomplished lecturer and author on the subjects of branding and design trends. His most recent book is “Desire by Design: What Data-driven Marketers Should Know about Driving Desire for Their Brands.” For more information, visit www.sld.com.
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