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As the cannabis-infused food and beverage industry continues to grow, progressively expanding into mainstream America, variables related to finished product quality, safety, and consistency will rise to the forefront of industry concerns.
As numbers show that U.S. consumers are ready for cannabis, and initial FDA-requested testing regarding cannabidiol safety isn't raising any red flags, CBD product developers should be ready to compete in this growing market.
While there's no shortage of cannabis-infused beverages on the dispensary and mainstream retail market, infused beers—an area that poses a higher level of complexity compared to some other product formats—comprise a small segment.
With active ingredients like cannabinoids in the mix, cannabis consumers seek standardized, reliable levels of cannabidiol (CBD) and tetrahydrocannabinol (THC) in retail products. Consumers need to know what to expect—both in terms of the intended physiological effect and incumbent health and wellness benefits.
Space Food Sticks sustained astronauts on the 1971 Apollo 13 and 1973 SkyLab 3 missions. Now the product is seeing new life as a THC-infused cannabis edible, settling into orbit across Colorado's dispensaries.
There's no denying the immense U.S. market potential for infused foods. Cannabis is the hottest ingredient in decades. But the knowledge base on the product development and processing side of the business—including supply-chain dynamics—is still quite limited.
The U.S. cannabis industry is one of the shining lights of the domestic economy. As many other industries have suffered due to the ongoing COVID-19 pandemic, legal cannabis continues its path of strong economic growth.
As more companies enter the cannabis-infused food and beverage product development and processing market, they will seek a high level of quality control (QC) to help ensure product safety and labeling accuracy.
Labeling legislation is a moving target in the fast-emerging cannabis-infused food and beverage industry. An absence of federal regulation amidst a patchwork of state-based labeling rules only compounds the complexity.