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Matt Hutchinson is The Creative FoodGeek, a freelance consultant specializing in product development for the natural and organic markets. He is a professional member of the Institute of Food Technologists, Research Chefs Association, Organic Trade Association and Independent Organic Inspectors Association. He holds a B.S. in food science and in hospitality management from the University of Illinois at Urbana-Champaign and can be contacted at FoodGeekBear@sbcglobal.net.