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This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups.
Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.
CBD products are being used to treat medical conditions such as chronic pain and migraines, but they are also being used in the recreational market in applications for items such as CBD beverages.
Arcview Market Research and BDS Analytics predict that combined medical and recreational legal cannabis sales in the U.S. will top $11 billion in 2018. And according to the 2017 ?Marijuana Business Factbook? from Marijuana Business Daily, by 2021 U.S. sales are anticipated to top $17 billion.
Speaking at the IFT Legalized Cannabis & Hemp Edibles session, Linda Gilbert, managing director of consumer insights for BDS Analytics, branded legalized cannabis a ?game changer for the food and beverage industry,? noting that legalized cannabis is one of the fastest growing industries.
Constellation Brands Inc., seller of the Corona beer brand, recently invested approximately $4 billion in Canopy Growth Corp., a Canadian company operating the cannabis space.