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Motivated by market interest and functionality, edibles brands and manufacturers are building on customer feedback and cannabinoid research to develop products tailored for desired mood or need states.
Marking the New York City bakery’s first venture into cannabis, the incredibles chocolate bars celebrate Magnolia Bakery’s signature banana pudding and red velvet cupcakes.
Cannabis Products Insider recently spoke to Anna Walters, co-founder and CMO of Breez, and Kevin Moses, director of wholesale marketing for Verano — maker of the Encore brand — about the appeal and target audience of the mint format, as well as their companies’ most popular cannabis-infused mint offerings.