Cresco Labs’ Good News brand and Chicago sports bar The Fifty/50 are launching THC-infused wing sauce in time for the Big Game.
Starting Feb. 2, football fans can purchase the wing sauce at select Sunnyside dispensaries in the Chicago area to level up their celebrations.
“Our Good News brand is all about offering products to be part of life’s greatest moments, and bringing cannabis into sporting events like the Super Bowl through this fun collaboration creates an opportunity for fans to enjoy and elevate their experiences together,” said Dana Mason, vice president of wholesale marketing at Cresco Labs. “While the Super Bowl is a major advertising opportunity for brands, cannabis ads are still banned, but that hasn’t stopped the industry from finding creative ways to be top of mind among consumers. Buffalo wings and sports go hand-in-hand, and The Fifty/50 has Chicago’s best wings, so we collaborated on the first THC-infused buffalo wing sauce — the perfect play for game day.”
According to research from BDSA, the week leading into the big game saw a 13 percent sales boost year-over-year and a 7% increase on the day of the Super Bowl. On a typical big game Sunday, The Fifty/50 sells more than 1,000 pounds of chicken wings for those watching the game at the restaurant and for those that pre-order wings to cater at home.
Good News’ Big Game offering infuses distillate cannabis oil with The Fifty/50’s award-winning mild buffalo sauce. Each 10 oz. container has 10 servings and 100 mg THC (10 mg THC per 1-oz. serving). For the best experience, consumers should add one serving to the desired amount of wings and toss to evenly coat. The product retails for $30.
“The Fifty/50 is all about bringing people together around sports and great food, and our hope is that the new Big Game wing sauce will foster a sense of camaraderie among Super Bowl fans — regardless of who wins or loses,” said Matt Miller, head of operations at The Fifty/50. “Whoever you host at your house this Super Bowl will definitely be talking about your buffalo wings for years to come.”
Good News’ Big Game wing sauce is available while supplies last at Sunnyside River North, Wrigleyville, Buffalo Grove and Schaumburg locations.