TYSON 2.0, the cannabis brand co-founded by Mike Tyson, launched in Maine on June 30 — Tyson’s birthday — in partnership with East Coast Cannabis

"I am very grateful to bring TYSON 2.0 to Maine, as the New England region holds a special place in my heart,” Tyson said. “Our expansion here represents not just the growth of TYSON 2.0, but also our dedication to excellence and quality. We believe in enriching peoples' lives through the responsible use of cannabis, and I can't wait for the people of Maine to experience what we've passionately built with TYSON 2.0.”

The Tyson 2.0 products available in Maine include indoor flower in various sizes, concentrates, vapes and the Mike Bites edible line. Tyson 2.0 and East Coast Cannabis will collaborate on genetics that will make each product launch core to the shared ethos of both groups.

"Our motto is 'live the adventure,' and few embody that ethos like Mike," said Ryan Ward, co-founder of East Coast Cannabis. "Our mission has always been to provide the best customer service and the highest-quality cannabis to our customers. TYSON 2.0 shares that mission."

Check out these other stories about TYSON 2.0:

TYSON 2.0 launches branded coffeeshop in Amsterdam

HEXO Corp. to Produce TYSON 2.0 Products in Canada