Sweet Dirt has launched a line of cannabis-infused beverages for the Maine adult-use market.
Sweet Dirt has partnered with Massachusetts-based The Drinkable Company, known for its cannabis-infused Tiger Tea and Swivel Soda lines.
The Sweet Dirt beverage line will include THC seltzers, lemonades and other beverages. The first Sweet Dirt beverages to hit the market are fast-acting seltzers, available in Sweet Dirt's Portland, Waterville, Rockland and Bridgton adult-use stores and select cannabis retail stores throughout the state.
Sweet Dirt seltzers feature a proprietary nano-emulsification technology that allows for fast-acting delivery. The company's special blends use natural fruit flavors, cane sugar and Sweet Dirt's broad-spectrum cannabis. Each 12-oz. seltzer includes 5 mg THC and under 5 grams of sugar. Available in Grapefruit and Blackberry flavors, Sweet Dirt seltzers are available for $5 per can. They can be purchased individually or bought in mix-and-match 4-packs.
In addition to launching a new line of Sweet Dirt THC-infused beverages, Sweet Dirt will also sell and distribute Tiger Tea beverages. Both the Sweet Dirt and The Drinkable Company beverage lines will be infused with Sweet Dirt's cannabis, organically grown on Sweet Dirt's nine-acre campus in Southern Maine.
"Cannabis beverages are a small, but fast-growing category with some markets experiencing triple-digit year-over-year sales growth," said Amanda Abelmann, senior vice president of operations at Sweet Dirt. "For consumers new to cannabis, seeking a faster-acting effect or opting for an alternative to traditional alcoholic beverages, Sweet Dirt seltzers offer a low-calorie, 'no hangover' option – at a very affordable price point. We are excited to be partnering with The Drinkable Company to expand this important category."
The Drinkable Company's Tiger Tea line features real brewed teas with natural flavors to compliment Sweet Dirt's broad-spectrum cannabis. Tiger Tea's green tea-based products are infused with hints of strawberry and wild berry.
"The Drinkable Company's brands and innovation continue to drive growth in cannabis beverages in New England, " said Mark Mahoney, chief catalyst officer at The Drinkable Company. "Combining our more than 35 years of beverage know-how with the manufacturing, distribution and sales capabilities of Sweet Dirt will give our consumers more choices than ever before, while also delivering growth to both companies."