Heritage enters Canada’s cannabis beverage market

Company partners with BevCanna.

Heritage Cannabis Holdings Corp. is entering the recreational cannabis-infused beverage market in Canada.

Through a sales and distribution agreement with BevCanna, Heritage will utilize its distribution channels and relationships with the provincial boards to bring beverages to market across the country.

“Through a partnership with BevCanna, Heritage will help boost the distribution and accelerate sales of BevCanna products, including one of Canada’s favorites: Keef Cola,” said David Schwede, CEO of Heritage. “This partnership introduces a new vertical and revenue stream for Heritage in an efficient manner, using our well established distribution network in Canada. Cannabis-infused beverages are a strong volume product with solid margins, and will be a great addition to our portfolio of offerings.”

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.