Heritage Cannabis Holdings Corp. is entering the recreational cannabis-infused beverage market in Canada. 

Through a sales and distribution agreement with BevCanna, Heritage will utilize its distribution channels and relationships with the provincial boards to bring beverages to market across the country.

“Through a partnership with BevCanna, Heritage will help boost the distribution and accelerate sales of BevCanna products, including one of Canada’s favorites: Keef Cola,” said David Schwede, CEO of Heritage. “This partnership introduces a new vertical and revenue stream for Heritage in an efficient manner, using our well established distribution network in Canada. Cannabis-infused beverages are a strong volume product with solid margins, and will be a great addition to our portfolio of offerings.”