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While confectionery applications continue to take the edibles category by storm, the familiarity, fondness and format of infused baked goods make them an enduring option for cannabis consumers — even with declines in mature cannabis markets.
BDSA reported in a recent webinar that the infused foods category, which includes baked goods, has dropped from a 7% share of the edibles market in 2020 to 4% in 2022. Overall, sales of the infused foods category were down 26% from 2021 to 2022.