TSUMo Snacks has partnered with Chef Roy Choi to introduce two savory THC-infused snacks: Spaghetti & Meatballs Puff Balls and Spicy Cheesy Ramen Curls.
The offerings come in shareable snack bags infused with 100 mg THC. Available in California MedMen locations starting April 15, the new flavors will roll out statewide on May 1.
Choi, a longtime cannabis advocate, developed the flavors and concepts in collaboration with TSUMo Snacks, lending his culinary expertise.
“It took me a long time to get into the cannabis-infused edibles game because I wanted to honor the cannabis plant that I love so much,” Choi said. “It was important to me that if I developed a cannabis edible, it be authentic, inclusive, thoughtful, delicious and most of all, fun — the same approach I take with all my other food projects. The opportunity had to feel right and not rushed. As luck would have it, the timing finally lined up, and I met the team at TSUMo Snacks, who I knew were the right people with the right spirit.”
Riffing off Choi’s own favorite childhood flavors, TSUMo Snacks’ puff balls and curls come in two piquant offerings:
- Spaghetti & Meatballs: Not your mom’s spaghetti, these gluten-free puffs capture the umami of a spaghetti dish, with just the right hit of THC to elevate your meal.
- Spicy Cheesy Ramen: These THC puffs are tangy, they’re umami, and they’re corn-free and gluten-free.
Choi chose to partner with TSUMo Snacks because of the company’s emphasis on elevating the infused-edibles experience with shareable snacks in nostalgic and familiar flavors. Two of Choi’s passions, food and cannabis, find deep roots in community and in people gathered together.
Choi helped pioneer the rise of the intersection of food trucks and social media, and his enthusiasm for street food and culture are reflected in the packaging for his Spicy Cheesy Ramen curls and Spaghetti & Meatballs puffs.
“I tapped into my dream world and envisioned scenes of outer space through a psychedelic kaleidoscope lens,” Choi said. “These snacks are multidimensional in flavor and in the experience they produce, and I want consumers to pick up the bags and feel like they’re about to be transported into another world.”
To celebrate the collaboration, Choi and TSUMo Snacks are hosting a meet and greet event on May 12 at MedMen's dispensary in Venice, California. From 12- 2 p.m., fans can meet Choi, sample TSUMo Snacks and share special surprises like exclusive swag. The first 100 guests to make a purchase will enjoy free tacos from his iconic Kogi BBQ Taco Truck.
Choi joins music and culture icon Snoop Dogg within the family of TSUMo Snacks and its holding company, Redbud Brands, LLC. Snoop’s Snazzle Os are available in Onion and Spicy Onion.
“Partnering with Choi was the perfect opportunity to experiment with new flavor profiles and stretch the notion of what an edible could be — a more fulfilling snacking experience,” said Caroline Yeh, co-founder and CEO of TSUMo Snacks. “This partnership brings a sense of humor and a blended identity that’s an homage to Los Angeles food culture — like what Choi’s first food truck did for street food and late-night eating. As a proudly diverse and AAPI-led company, we partnered with Choi because we share a passion to represent the underrepresented in this industry. It’s about food, culture, community and reflecting that anyone can be a part of that community.”
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