Xebra Brands Ltd., maker of Vicious Citrus and NEO lemonades, has signed a memorandum of understanding with Vertosa to manufacture and distribute cannabis-infused products containing less than 1% THC to the Mexico market.
Following Xebra Brands being granted authorization from the Mexican COFEPRIS to commercialize, manufacture, distribute and sell cannabis products (under 1% THC) in Mexico, the company will leverage Vertosa's brand portfolio to develop and deliver safe, effective product formulations and products to the Mexican market.
"Xebra already has a strong relationship with Vertosa for our beverage business in Canada, one of the world's most regulated markets," said Xebra Brands CEO Jay Garnett. "Evolving our relationship into a global partnership allows both teams to work together to launch industry leading formulations and products in the Mexican market over the coming years."
"Partnering with XEBRA Brands represents a major milestone for Vertosa as we expand our impact in the global cannabis market,” added Vertosa CEO Benjamin Larson. “We are proud to deepen our partnership and work even closer with a company that shares our commitment to quality and innovation. We look forward to leveraging our technology and portfolio of brand partners to help bring safe and consistent cannabis products to more people around the world."