Xebra Brands partners with Vertosa in Mexico

Company recently gained authorization to commercialize cannabis products in Mexico.

Xebra Brands Ltd., maker of Vicious Citrus and NEO lemonades, has signed a memorandum of understanding with Vertosa to manufacture and distribute cannabis-infused products containing less than 1% THC to the Mexico market.

Following Xebra Brands being granted authorization from the Mexican COFEPRIS to commercialize, manufacture, distribute and sell cannabis products (under 1% THC) in Mexico, the company will leverage Vertosa's brand portfolio to develop and deliver safe, effective product formulations and products to the Mexican market.

"Xebra already has a strong relationship with Vertosa for our beverage business in Canada, one of the world's most regulated markets," said Xebra Brands CEO Jay Garnett. "Evolving our relationship into a global partnership allows both teams to work together to launch industry leading formulations and products in the Mexican market over the coming years."

"Partnering with XEBRA Brands represents a major milestone for Vertosa as we expand our impact in the global cannabis market,” added Vertosa CEO Benjamin Larson. “We are proud to deepen our partnership and work even closer with a company that shares our commitment to quality and innovation. We look forward to leveraging our technology and portfolio of brand partners to help bring safe and consistent cannabis products to more people around the world."

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.