Happi’s campaign — which has a fundraising goal of $925,000 — offers a minimum investment of $250, with the aim of broadening the pool of potential investors. Happi said the community round of funding gives its early adopters a chance to own a part of a company and to grow with the business.
"As a female-founded brand, we are always striving to improve inclusivity and equity in the cannabis space," said Lisa Hurwitz, president and co-founder of Happi. "Many passionate cannabis consumers have been locked out of sharing in the financial success of the category because of sky high investment minimums. We want our Happi consumers to be part of our growth and we can't wait to share our success with our community of Happi supporters."