Petalfast partners with Freshly Baked in Massachusetts

Social equity brand offers a variety of THC gummies.

Sales and marketing agency Petalfast has partnered with Freshly Baked, a social equity cannabis microbusiness in Massachusetts, marking Petalfast’s first brand partnership in the state.

Founded in Taunton, Massachusetts in 2018, Freshly Baked is a black-owned, woman-owned, and veteran-owned brand that aims to improve the community through the benefits of cannabis. The company’s co-founders, Philip Smith and Jenny Roseman, are driven by their desire to serve others. Smith was a member of the Marine Corps during the Iraq War, and Roseman was a first responder at the Pentagon on 9/11 while in the Air Force. Through their experiences, the two found cannabis to be an effective tool when dealing with PTSD, and they are motivated to help others gain access to the same resources.

“The cannabis industry is quickly evolving, and with a growing East Coast market, we believe Massachusetts will be a long term pillar of the sector,” said Petalfast CEO Jason Vegotsky. “A brand that exemplifies the potential of the region is Freshly Baked, and we are proud to stand alongside and uplift such a strong, mission-driven organization, especially one helping veterans around the nation. We look forward to implementing our proven sales and field and trade marketing tactics, ensuring Freshly Baked is in a position to continue its success.”

Freshly Baked offers a range of products for all consumers. The brand’s THC-infused gummies come in a variety of flavors, including Blueberry, Grape, Raspberry, Strawberry, Watermelon, Blueberry Lemonade, Strawberry Lemonade and Pineapple Mango. Freshly Baked has also introduced Celestial Sleep gummies, made with THC and CBN.

“At Freshly Baked, we have built an incredible team of changemakers looking to build a brighter and more inclusive future for the cannabis sector,” said Freshly Baked CEO Philip Smith. “Partnering with Petalfast puts us on a more efficient path, utilizing their industry knowledge and experience to elevate our business and ultimately improve the community through the benefits of cannabis.”

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.