MariMed, Inc. has named Matt Truppo as vice president of retail sales and Jay O’Malley as vice president of marketing and research and development.
Truppo will be responsible for maximizing the revenue and profitability of all MariMed-owned and managed dispensaries. He will lead cross-functional teams to open new dispensaries, manage all purchasing and pricing decisions, implement loyalty and other marketing strategies, and ensure that MariMed dispensaries deliver exceptional customer experience.
Truppo brings senior-level retail operations experience to MariMed. Prior to joining the company, Truppo served as vice president of retail in Pennsylvania and Illinois for Ayr Wellness Inc. His prior experience included working for retailers such as Banana Republic, Helly Hansen and Abercrombie & Fitch.
O’Malley will lead MariMed’s trade marketing team, driving strategies to increase the purchase of the company’s products through the wholesale channel. Additionally, while overseeing MariMed’s product development efforts, he will identify and translate consumer insights into new and innovative product opportunities.
O’Malley joins MariMed after a 20-year career at The Boston Beer Company, where he most recently served as director of spirits commercial operations. He previously held a series of positions at the company with increasing management responsibilities that spanned trade, experiential and shopper marketing, new product development and strategic partnerships.
“Both of these highly experienced executives join the company at a critical and exciting time,” said Jon Levine, MariMed interim CEO and president. “Matt will help ensure we deliver an exceptional customer experience in our retail locations. He will also lead the successful opening of our new dispensaries as we expand our footprint over the next 12 months. Jay will help expand distribution of our top-selling brand portfolio. He will also drive our product innovation, identifying new opportunities to win market share at a time when competition is fierce to win the hearts and minds of cannabis consumers.”