cbdMD, Inc. has named Shannon Charles as chief marketing officer.
Charles is a veteran in health and wellness, with over a decade in the natural product industry. She has a record of driving growth across brick-and-mortar retail, warehouse club stores, ecommerce and international markets. Charles’ leadership has supported the brands of Naturade, NeoCell and NutraNext, the latter of which was acquired by The Clorox Co during her tenure.
"We are thrilled to have Shannon join the cbdMD family as CMO," said Kevin MacDermott, cbdMD president. "We spent the better part of 2022 looking inward and rationalizing our business from a culture, operational, cost management and a product offer standpoint. We believe that the necessary steps have been taken to position us for meaningful profitable growth going forward. Shannon joining us and driving our consumer and retail value proposition is the next ingredient for us to expand our brand reach within the wellness space and make cbdMD part of people's daily regimen."
"I am honored to join the team at cbdMD as its CMO," Charles added. "I believe in the potential of CBD to improve people's lives and am committed to helping cbdMD promote the benefits of CBD and expand our global footprint within the health and wellness space."