Resonate Blends, Inc.’s Koan Cordials is the first brand featured in a new Nabis Marketplace Program that aims to highlight the stories of boutique and equity-owned brand partners in its portfolio.
Nabis is a licensed cannabis wholesaling platform in California, supporting more than 250 brands and supplying state-licensed dispensaries with top-tier product lines. The Nabis Marketplace offers a large selection of cannabis products available and a personalized, time-saving shopping experience for California-based cannabis retailers.
The Nabis Marketplace is rolling out its “New Year, New Age Weed” program, which will spotlight products in wellness and “new age” product categories. With cannabis-infused beverages being a rapidly-growing product category among consumers, Dry January felt like a natural focus for the program.
“Nabis has initiated this program to help boutique businesses amplify their unique brand stories,” said Jen Seo, Nabis director of marketing and partnerships. “This leads to more curated user experiences for retailers and helps democratize the cannabis space through digital shelf space. We believe this program greatly benefits our brand and retail partners.”
Koan Cordials was selected to be featured as the “Boutique Brand Spotlight” for Nabis Marketplace’s Dry January product category. Koan Cordials are designed to stimulate the mind, invigorate the body and untether the spirit through its Resonate System, a technology that offers consistent and reliable experiences. Koan Cordials can either be ingested as a shot or mixed with any non-alcoholic beverage.
With Koan Cordials, wellness-focused and intention-setting users can relax after a long day or kick back with friends without needing to reach for alcohol in order to feel at ease, to be social, or to get the creative juices flowing.
“We are thrilled that Nabis chose Koan Cordials as their initial brand to feature at the launch of this exciting boutique and equity-owned brand highlights program,” said Geoff Selzer, CEO of Resonate Blends. “We have been seeing guests enjoying Koan Cordial Cocktails in the new cannabis consumption lounges springing up across California. Our new multi-serve bottles are an increasingly popular way to serve Koan Cordial cocktails for home entertainment as well. This initiative by Nabis is a great way to help dispensaries to clearly understand Koan Cordials’ full value proposition.”
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