Holistic Industries has launched CANNACEUTICA, an oral cannabis capsule specifically formulated for people who suffer from chronic pain, in Massachusetts.

"Everybody has someone in their life suffering from chronic pain who may not have tried incorporating cannabis into their treatment, or if they did, it required smoking or an edible and a lot of trial and error," said Kyle Barich, chief marketing officer, Holistic Industries. "With CANNACEUTICA now on dispensary shelves in Massachusetts, anyone, whether you suffer from pain or know someone who does, can pick up a bottle of capsules – just like over-the-counter pain relievers – with dosing guidelines for pain relief."

CANNACEUTICA contains THC and CBD, as well as a combination of other cannabinoids and terpenes that have been studied for their combined effects in alleviating chronic pain. The recommended starting dose is 2.5 mg THC. There are dosing guidelines in each bottle, as well as an Easy Dose Chart to help people find the dose that is right for them.

CANNACEUTICA, whose mission is to bring more evidence and predictability to cannabis-based treatments, is conducting clinical studies in people with chronic pain who tried at least one previous treatment but were still experiencing pain or intolerable side effects.

"With the launch of CANNACEUTICA in Massachusetts, we added an innovative, first-of-its-kind cannabis healthcare brand, backed by evidence to our Greenhouse of Brands," said Josh Genderson, CEO of Holistic Industries. "Our team of pharma experts conceived, developed and launched CANNACEUTICA by combining the best of pharma with industry-leading cannabis operations. We leveraged Holistic's operational excellence, scalability and distribution combined with a unique team of PhDs, MDs, pharma and cannabis experts to develop and bring CANNACEUTICA effectively and efficiently to market."

CANNACEUTICA is now available in 2.5 mg, 5 mg and 10 mg capsules in Massachusetts at Liberty Cannabis dispensaries in Easthampton, Somerville and Springfield. It will be available at additional participating dispensaries later this year. CANNACEUTICA is also available in dispensaries across Maryland.

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