Cann has collaborated with online cannabis marketplace Jane and director, writer, actor and author Lake Bell on its 2022 holiday campaign, which reveals there's a way to get in the holiday spirit without breaking out alcoholic spirits.
In the film, Jane, played by Mickey Sumner, struggles through an uncomfortable holiday dinner where alcohol has taken over. The overserved guests, which include Meg Stalter, Benito Skinner, Bre-Z, become emotional, angry, and restless as alcohol forms a dark cloud over the holiday cheer. With help from the Fairy God Cann, played by Raja, and Jane's new cannabis shopping app, Jane gets cannabis in a can delivered straight to her door. From there, the gathering becomes joyful and carefree as this family enjoys Cann's microdose high together.
"Casting a majority queer and BIPOC campaign that isn't being released during pride season signals the Cann brand's evolution beyond typical intersectional queer normalization narratives, and a reinforcement that true diversity and inclusion involves having a seat at every table — at all times during the year,” said Cann co-founder Luke Anderson. “Especially these tense family gathering tables where LGBTQ+ people have been told time and time again that they don't belong as they are.”
Last year, Cann's holiday campaign featured Kate Hudson and Baron Davis drinking Cann-berry King St Vodkas and celebrating the holidays. This holiday campaign illustrates how consumers can get into the holiday spirit, without any of the traditional holiday "spirits."
Jane offers Cann's products for local pickup and delivery, providing consumers with an easy shopping experience. With a digital catalog of over 1.5 million products, Jane allows customers to search based on real-time product availability, desired feelings and verified reviews.
"Jane was created in the spirit of connecting people to the plant. All people," says Jane CEO and Co-founder Socrates Rosenfeld. "By providing a digital platform where different types of dispensaries and brands can connect directly to their consumers, not only are we creating a safe and convenient shopping experience, but we're also creating a diverse and equitable cannabis ecosystem where all stakeholders can succeed. We are honored to help empower innovative brands like Cann to amplify their important message and introduce millions of new consumers to cannabis."
Bell wrote and directed the film. Known for directing, writing and starring in the award-winning comedy “In a World,” Bell has additional directing credits for “Pam & Tommy” and acting credits in “Harley Quinn” and “Black Panther: Wakanda Forever.” Additionally, Bell is the author of the audiobook “Inside Voice.”
The film was produced by music video production company London Alley, which has produced and directed for Lil Nas X, Doja Cat and Ariana Grande, among others.