Xebra Brands Ltd. has launched its Vicious Citrus cannabis-infused lemonade in the province of Saskatchewan.
"Launching Vicious Citrus in Saskatchewan is an important milestone," said Jay Garnett, CEO of Xebra. "Saskatchewan is an important market in the Canadian cannabis sector and is our first foray into western Canada. We're scaling up production to ensure that we're able to meet the demand from coast to coast."
Xebra Brands has received its initial purchase order from the Saskatchewan Liquor and Gaming Authority, which is responsible for the distribution, control, and regulation of cannabis in the province. Saskatchewan is Canada's fifth largest province in annual cannabis sales, with 91 cannabis retailers across the province. Saskatchewan's cannabis retail sales continue to grow double digits, posting 11% growth in the last 12 months.
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