HighBridge has worked with NHTL to develop formulas utilizing nano technology for delta-9-THC extraction from hemp. Under the terms of their agreement, NHTL will produce an initial run of 75,000 units of the HighBridge faux beer suite.
"HighBridge is excited to partner with NanoHempTechLabs and thrilled to be in Texas,” said James Hunter, founder of HighBridge Premium. “We view Texas as a huge market and are eager to introduce the HighBridge Brand ahead of the expected State legalization of marijuana. The expertise, energy and drive of the team at NHTL made our decision easy and gave us the confidence to accelerate our move into the Texas market.”
NHTL will first produce three HighBridge faux Beer products. Not traditionally brewed and totally alcohol free, these include eeZee daZe, a lager style product that will contain 10 mg delta-9; Alpine Rush, an IPA-style product that will contain 12.5 mg delta-9; and Neblina del Pacifico, a Mexican-style craft beverage with 12.5 mg THC and 20 mg CBD.
Other products in the HighBridge suite include ReFrsh botanical seltzers, HigherLove and HigherLove aphrodisiac shots, HigherPower energy shots, and the U4ia sleep aid.
"When we decided to enter the beverage space, we wanted to have an immediate impact, take a position of leadership, and reinforce our reputation for putting out quality products,” said Dalton Worley, spokesman for NHTL. “HighBridge not only helps us do that, but also fits into the NHTL's plans for growth and expansion."
HighBridge and NHTL are exploring additional venues such as Louisiana, Florida, and North Carolina.