cbdMD, Inc. has named Kevin MacDermott as president, succeeding Scott Coffman, who has retired from his position as president and co-CEO of the company.
Coffman will remain on the company's Board of Directors in a newly created role of vice chairman of the board. Coffman will continue to advise the company's management on its digital marketing strategies and new product development.
Martin Sumichrast will continue to serve as chairman and CEO of cbdMD, Inc.
"I started this journey with Scott in December 2018, when the company purchased the cbdMD brand,” Sumichrast said. “I have been very lucky over the past three years to have had Scott with me and to share his amazing talents and skills. Scott has been a business builder for over 30 years, and we all wish him the very best as he finally takes some time off for himself. While Scott's shoes are hard to fill, we are very pleased to welcome Kevin to the leadership team. He has a long history as an expert manager and experienced business builder and knows how to help grow sales organizations. We look forward to the positive impact that Kevin can bring to cbdMD.”
For over 30 years MacDermott has provided leadership in marketing, technology, and telecommunications companies, and has been instrumental in spearheading growth, product development and go-to-market initiatives. He recently served as an advisor and executive at Convergence Acceleration Solutions, an independent consulting firm offering strategic business and technology advisory services for the telecommunications industry. Prior, MacDermott was the North American chief operating officer for ACN, a direct seller of telecommunications, energy and other essential services for homes and businesses.
"I am grateful to Marty and Scott for the opportunity at cbdMD,” MacDermott said. “The chance to work with a great team and leverage one of the most recognized and trusted brands in the CBD industry is truly exciting. My goal is to help drive further growth, through digital marketing efforts, along with a hyper focus on growing our in-store footprint. We will not stop until we are at the top of the leaderboard in the CBD market.”