OFFFIELD has expanded into the cannabis-infused gummy category with the launch of Athletic Gummies, which are designed to provide a sustainable source of energy during exercise.
Athletic Gummies are a high-strength, alternative format to OFFFIELD’s Enhanced Hydration drink mix. Each serving of Athletic Gummies includes 100 mg of broad-spectrum CBD and 16 mg of CBG to simulate the “runner’s high” effect.
The cannabinoids combine with elderberry and raspberry superfruits and an array of active performance ingredients, including 20 mg of yerba caffeine, B vitamins, amino acids, and carbohydrates for sustainable energy and endurance; 35 mg of Vitamin C to slow down the processes that cause cell damage in the body; and electrolytes to aid in hydration and support fluid balance.
“When it comes to long-distance running, one of the biggest drawbacks is having to carry water. It’s heavy and annoying,” said Tony Fur, co-founder of OFFFIELD. “We wanted to deliver on the same benefits as our Enhanced Hydration but optimized for a higher dose given the rigor of the activity. So, we began experimenting with gummies.”
Athletic Gummies are a result of the Offfield Labs program. Through this initiative, OFFFIELD co-creates new products with the athlete community. The inaugural Offfield Labs project, Athletic Gummies, sold out in two weeks. More than 200 athletes participated in the development, surveying with a 98% approval rating.
“We found that endurance athletes regularly take multiple supplements, liquids, and synthetic painkillers. Our goal was to provide a compact, portable, and plant-based alternative,” said Dr. Mark Farber, MD, Ph.D., and chief scientific officer at OFFFIELD. “Offfield Labs gave us a diverse test group ranging in age, location, and sports, to find the optimal blend that would work across disciplines. After analyzing the feedback, we successfully reformulated the gummy.”
Available online, OFFFIELD Athletic Gummies are sold in packs of 32 gummies for $52.
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