House of Saka, Inc, producers of alcohol-free, cannabis-infused wines from Napa Valley, has secured the North American rights to produce and distribute Gem + Jane cannabis-infused beverages from Vintage Wine Estates.
The female-targeted, premium beverage was launched by CannaCraft, one of California's largest cannabis companies, in 2021. This agreement allows the brand to grow in the cannabis-infused beverage sector. Vintage Wine Estates, which acquired the rights to the brand in 2022, plans to separately launch hemp-derived CBD-infused beverages under the Gem + Jane label in the coming months.
The addition of Gem + Jane to the House of Saka portfolio of brands expands its footprint in the California market and the infused beverage sector, providing an approachable alternative to its luxury, alcohol-free cannabis-infused wines. With more than 200 points of distribution, and more than half a million in retail sales in its first six months in market, Gem + Jane's unique blend of cannabinoids and refreshing flavors have struck a chord with retailers and consumers.
The agreement also denotes a strategic shift for House of Saka, moving from a 'branded-house' operating solely in the luxury, cannabis-infused wine sector to a 'house of brands' operating across multiple functional beverage sectors and verticals.
"The addition of Gen + Jane cannabis-infused beverages to the House of Saka portfolio allows for deeper penetration into the legal cannabis sector, increases top and bottom-line revenue and drives operational efficiencies," said House of Saka co-founder Tracey Mason. "We look forward to stewarding this great brand into the future."
In partnership with licensed manufacturers, House of Saka plans to go into production with Gem + Jane in June for a July 1 release.